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Case Studies

Real engagements with measured before-and-after results — same pages, same devices, same conditions.

Measured results, project by project

  • Mobile
    Before
    31
    After
    91
    LCP 6.4s
    CLS 0.35
    INP 590ms
    LCP 1.8s
    CLS 0.05
    INP 132ms
    Desktop
    Before
    69
    After
    97
    LCP 3.1s
    CLS 0.16
    INP 245ms
    LCP 1.0s
    CLS 0.02
    INP 86ms

    PUBLISHING

    Content Publisher Performance Optimisation

    The publisher’s content-heavy website had slow article pages, excessive page weight, and delayed rendering caused by ads, scripts, and unoptimised media. I improved asset loading, lazy-loaded non-critical elements, and reduced page bloat.

    Caching Performance Publishing
    Largest Contentful Paint
    6.4s 1.8s
    Core Web Vitals
    Failed Passed
    Requests Removed
    32
    Page Size Reduced
    -64%
    Read the case study
  • Mobile
    Before
    36
    After
    92
    LCP 6.1s
    CLS 0.28
    INP 530ms
    LCP 1.7s
    CLS 0.04
    INP 118ms
    Desktop
    Before
    72
    After
    98
    LCP 2.8s
    CLS 0.12
    INP 225ms
    LCP 0.9s
    CLS 0.02
    INP 72ms

    MEMBERSHIP

    Membership Website Core Web Vitals Recovery

    The membership site was suffering from slow logged-out performance, heavy scripts, and poor interaction timing. I improved caching, reduced third-party script impact, cleaned up assets, and optimised key templates.

    Caching Core Web Vitals WordPress
    Largest Contentful Paint
    6.1s 1.7s
    Core Web Vitals
    Failed Passed
    Requests Removed
    22
    Page Size Reduced
    -55%
    Read the case study
  • Mobile
    Before
    51
    After
    94
    LCP 4.6s
    CLS 0.21
    INP 368ms
    LCP 1.6s
    CLS 0.03
    INP 102ms
    Desktop
    Before
    84
    After
    99
    LCP 1.9s
    CLS 0.07
    INP 154ms
    LCP 0.7s
    CLS 0.01
    INP 58ms

    LOCAL SEO

    Local Service Website SEO and Speed Fix

    The website had weak technical SEO, slow mobile performance, and several on-page issues affecting visibility. I improved the site structure, cleaned up metadata, optimised key pages, and fixed performance issues across mobile and desktop.

    Performance SEO WordPress
    Largest Contentful Paint
    4.6s 1.6s
    Core Web Vitals
    Failed Passed
    Requests Removed
    14
    Page Size Reduced
    -48%
    Read the case study
  • Mobile
    Before
    42
    After
    96
    LCP 5.2s
    CLS 0.32
    INP 412ms
    LCP 1.4s
    CLS 0.02
    INP 87ms
    Desktop
    Before
    78
    After
    99
    LCP 2.1s
    CLS 0.10
    INP 180ms
    LCP 0.8s
    CLS 0.01
    INP 65ms

    ECOMMERCE

    WooCommerce Store Performance Overhaul

    The client’s WooCommerce store was slow, with poor Core Web Vitals and a frustrating mobile shopping experience. I optimised templates, reduced unnecessary requests, improved asset loading, and cleaned up performance bottlenecks.

    Core Web Vitals Performance WooCommerce
    Largest Contentful Paint
    5.2s 1.4s
    Core Web Vitals
    Failed Passed
    Requests Removed
    18
    Page Size Reduced
    -62%
    Read the case study