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Performance SEO WordPress

Local Service Website SEO and Speed Fix

The website had weak technical SEO, slow mobile performance, and several on-page issues affecting visibility. I improved the site structure, cleaned up metadata, optimised key pages, and fixed performance issues across mobile and desktop.

Get results like these
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Mobile · Before
51
Mobile · After
94
Largest Contentful Paint
4.6s1.6s
Core Web Vitals
Passed

250+ completed projects

Across business, eCommerce, nonprofit, and service-based websites

5-star client feedback

Consistently trusted for clear, reliable delivery

10+ years of WordPress experience

Solving real-world WordPress problems with practical, maintainable solutions

The results at a glance

Measured with Lighthouse before and after the engagement — same pages, same devices, same conditions.

Mobile
Before
51
After
94
LCP 4.6s
CLS 0.21
INP 368ms
LCP 1.6s
CLS 0.03
INP 102ms
Desktop
Before
84
After
99
LCP 1.9s
CLS 0.07
INP 154ms
LCP 0.7s
CLS 0.01
INP 58ms

LOCAL SEO

Local Service Website SEO and Speed Fix

The website had weak technical SEO, slow mobile performance, and several on-page issues affecting visibility. I improved the site structure, cleaned up metadata, optimised key pages, and fixed performance issues across mobile and desktop.

Performance SEO WordPress
Largest Contentful Paint
4.6s 1.6s
Core Web Vitals
Failed Passed
Requests Removed
14
Page Size Reduced
-48%

How it happened

For a local service business, being found and being fast are the same job.

Fast and findable are the same job

A local service site competes on being found — and this one was working against itself: weak technical SEO, structural and metadata problems on the key pages, and a 4.6s LCP on the phones local customers actually search with.

Structure first, then speed

I rebuilt the site structure and internal linking so the important pages carry the right signals, cleaned up titles and metadata across the site, then fixed the speed side: 14 requests removed and page weight down 48% on mobile and desktop.

Nothing left holding the rankings back

Mobile 51 → 94, desktop 84 → 99, LCP from 4.6s to 1.6s and Core Web Vitals passing — a technically clean site that loads fast exactly where local customers search.

Proven results across WordPress projects

What clients say about working with me

  • Andrew consistently delivered high-quality work on time. His professionalism and reliability make him a highly recommended choice for anyone seeking a skilled developer.

    Tom M.

    Tom M.

    Principal at Six Foot 3 Agency

  • Andy has become one of my most valued and trusted development collaborators. We’ve tackled substantial projects together, including multi-hundred-page rebuilds and complete site builds.

    Giles B.

    Giles B.

    Freelance Web Developer at Codeable

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